Last May 2017, Hewlett Packard Enterprise (HPE) decided to open an Asia-Pacific headquarters in Singapore. According to Tech Wire Asia, Singapore had an influx of new business branches from companies like Proctor & Gamble, General Electric, and Singularity University. HPE’s facilities will offer services like research and development, sales and marketing, as well as supply chain and logistics. HPE’s InnovateNext incubator program will provide Singapore with US$140 million investment funds, which is good for five years. InnovateNext, along with the Singapore Economic Development Board, will be working on creating enterprise solutions for Internet of Things, hybrid Information and Technology, and data analytics.

 

Hewlett-Packard is one of the largest brands in the technology industry since 1939. It is well known in the IT world for providing its loyal customers with simplified technology experience, as well as developing new innovations on personal computers. As described on their official website, the company was founded by Stanford University electrical engineering graduates William “Bill” Redington Hewlett and David Packard. HP’s very first headquarters is located in Packard’s garage at Addison Avenue in Palo Alto.

 

Hewlett and Packard’s resistance-tuned, Model 200A audio oscillator with temperature-dependent resistor was one of their first products. The instrument was utilized on early audio equipment. With their initial success, they formalized their company into Hewlett-Packard and moved their headquarters in Page Mill Road. HP became incorporated in 1947 with Packard as the president and Hewlett as the vice president. HP went public in 1957 with its headquarters established in Stanford Research. HP gained global recognition in 1959 with its German branch.

 

HP’s history was interconnected with the rise of Silicon Valley, San Jose, California from an agricultural landscape into a technology and business center in the 1960s. They developed semiconductors for early instruments and calculators. HP also ventured into developing microcomputers with their HP 2100 and HP 1000 series.

 

The company has shown a steady growth through the years. In the 1970s, HP garnered further recognition in the IT field as they launched its 3000 series microcomputers and electronic calculators. HP introduced laser and inkjet printers, as well as scanners in the market during the 1980s. In the same decade, they registered their first online domain. During the 1990s, HP expanded from manufacturing computers for universities, businesses and institution to selling personal computers to consumers. HP almost avoided an issue when Securities and Exchange Commission discovered that they sold products in Iran despite former US President Bill Clinton’s sanction against them. HP merged with Compaq on September 3, 2001 where HP became a major contender in different markets for selling servers, desktop computers, and laptops.

 

In May 2008, HP had acquired Electronic Data Systems (EDS) for $13.9 Billion. EDS was a major American IT company and their acquisition by HP was for the development of its business services sector.

 

HP’s multinational enterprise IT company was founded on November 1, 2015 in Palo Alto, California. The formation was part of Hewlett-Packard Company’s splitting into two companies: Hewlett Packard Enterprise and HP Inc.

 

In an article by Forbes last April 2017, HPE and Computer Sciences Corporation (CSC) spin-merged into DXC Technology, a new competitor for the IT service industry.

 

Under HPE, Hewlett Packard Labs is driven on developing technological innovations to their products. President and Chief Executive Officer Margaret C. Whitman ensured that their company will integrate innovative technology on the business side, making them ahead of the competition.

 

Inspired to help business enterprises prosper through technological innovation, HPE launched its “Accelerating Next” global brand campaign in November of 2015. According to Advertising Age’s article, branding firm Siegel+Gale and advertising agency BBDO New York was behind the conception of HPE’s brand strategy and identity. The two launched HPE’s campaign through TV commercials, print advertisements, online promotions and out-of-home advertisements. HPE’s senior vice president-experience marketing Susan Popper wanted to assert that HPE is capable of quickly adapting to the needs of businesses.

 

Over the last couple of years, HPE gained recognition in enterprise, application, IT, servers, software, infrastructure, storage, business process outsourcing (BPO) and cloud-based services, only proving that they can provide the market’s demands through technological advancement.

 

According to Market Watch’s latest report, Hewlett-Packard Enterprise Co. has earned $50.1B revenue and $ 3.16B net income as of 2016, while HP Inc. has earned $48.22B revenue and $2.67B net income as of 2016.

 

HPE has more than 10, 001+ employees in its main headquarters in Palo Alto, California and have a total of 195,000 employees worldwide.


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