Steam sales are a massive tip against the balance of the game world. It’s why everyone looks into Steam for a cheap game. (“Ooh check that game! OMG! It must be on sale on Steam soon!” “I WANT TO BUY IT!”) Steam sales are the climax of any game’s buying point — if a game has reached the point of a sale, BAM! Here comes the buyer train! Choo choo!
For those who are in the dark, Steam is a game service enjoyed by millions across the globe. Currently being led by Gabe “Gaben” Newell, Steam sells games, game services, mods, and even game developer tools to operating systems ranging from Ubuntu, Linux Mint, Macintosh, and of course, Windows.
Now, let’s go back to the question: Steam Sales. How does Gaben do this feat so well?
From 25% to 90%, this is a massive plus in the popularity of Steam, and obviously, a massive pain in the total income of the developers.
According to user TaliciaDragonsong from GiantBomb.com, she has “discovered and become fan of amazing games such as Mount and Blade Warband and The Witcher, games [she] would otherwise probably never touch because the price is too high and the value [she’s] getting unknown.”
In short, the lower the price, the more publicity the game gets. More publicity means more customers, and of course, since sales aren’t all-year round, we can guess that more brand-recall should also mean more buyers, and of course, here comes the money train! CHOO CHOO!
User Marz from the same thread in GiantBomb.com says something that nearly everyone doubts, but nonetheless everyone believes in: “the publishers/devs usually have a say in whether they want their games to have a discount. It’s not like steam (sic) randomly picks a game and says here’s a discount.”
Yep, the Steam and the developers have been at this all along. It’s a conspiracy, I tell ya! IT’S A CONSPIRACY!
* Metamudkip spends his days thinking about conspiracy theories on Call of Duty 4.