On photo: Kiko Torno, Head of Marketing, HMD Global and Shannon Mead, Country Manager, Philippines, HMD Global
Ending weeks of anticipation, HMD Global unveils Nokia’s new flagship smartphone, the Nokia 8, today at the Intramuros Ballroom, Manila House, Taguig.
Nokia 8’s entry into the Philippine market reflects Nokia’s vision of growing its smartphone business in the country, the fastest-growing smartphone market in the ASEAN. The Philippine launch comes on the heels of a successful global launch that demonstrates continued support for the brand.
“The Philippines has always been a strong market for Nokia. Filipinos, particularly those in the provinces, have a strong affinity for Nokia phones, which have always delivered on quality, reliability and innovation. We want to continue broadening and deepening our reach here, especially in untapped provinces that need high-quality mobile communication technologies,” said Shannon Mead, HMD Global Country Manager, Philippines.
HMD Global, the new home of Nokia phones, is looking to position Nokia as the go-to smartphone for Filipinos across the different market segments. “Nokia will continue to leverage quality and innovation to serve the thriving smartphone market,” Mead shared
Nokia 8 forerunner Android smartphone
The Nokia 8 brings mobile communication technology to a new level and marks three world firsts for Android smartphones.
The phone features the first-ever Dual-Sight camera, allowing users to capture or livestream moments in both first- and second-person perspective. The 13MP front and rear cameras, co-developed with ZEISS, can run simultaneously and show images in split-screen mode, inspiring everyone to “Be less Selfie, be more Bothie.”
“This marks the coming of Nokia on Android, which is clearly the dominant OS with its 94 percent share of the global market. Nokia phones are future-proof to support new Android OS versions, making it even easier for users to optimize the phone’s features and functions,” Mead said.
The Nokia 8 smartphone pioneers the use of OZO audio to deliver immersive 360-degree spatial surround sound. This high-fidelity playback complements 4K videos and brings Hollywood technology in mobile technology.
The Qualcomm Snapdragon 835-powered phone features a seamless unibody with a full-length graphite shielded copper cooling pipe for better heat dissipation, especially when running demanding applications.It runs on Android Nougat 7.1.1 and comes in single- and dual-SIM variants.
“Nokia’s latest innovation reflects its commitment to connect people with technology that breaks new ground while reinforcing old foundations. The Nokia 8 combines premium design and powerful performance to enable smartphone users to create and share experiences in many new ways. We are excited about the positive feedback about Nokia smartphones and look forward to engaging the country’s robust mobile phone market even more in the coming days,” said Mead.
Making smartphone technology more accessible
With its business principle anchored on the belief that every Filipino should have access to the best mobile communication technology, Nokia offers a wide range of smartphones to address the needs of the different market segments. This means a smartphone for every user type, need and pricing considerations.
The Nokia 3, optimized for everyday use, comes in a precision-machine aluminum frame to ensure a strong build unheard of in the affordable smartphone segment. It features a 5-inch Gorilla Glass HD screen and 8MP cameras. LTE 4G connectivity allows fast download and streaming, supported by 16GB of internal storage. A microSD card slot allows up to 128GB capacity.
The Nokia 5, which packs a Qualcomm Snapdragon 430 octa-core processor, has 2GB RAM and 16GB storage expandable to 128GB. It features a 13MP camera with dual-tone flash and a 5.2-inch HD screen. A fingerprint sensor provides extra security and convenience.
Another octa-core smartphone, the Nokia 6, has a 5.5-inch full-HD in-cell hybrid display with a wide viewing angle and wide color reproduction for a fully immersive entertainment. This is complemented by dual speakers with Dolby Atmos and a smart amplifier. It has a 16MP main and an 8MP front cameras and 32GB internal storage capacity.
Availability and pricing
Nokia 8 units come in both steel and polished blue while the other Nokia phone models, Nokia 3, 5 and 6, offer a wider range of color selections.
The Nokia 8 lists at P29,990 SRP while the Nokia 6 is available for P11,990. The Nokia 3 and Nokia 5 are priced at P6,990 and P9,990, respectively.