Manila, 20 November 2017 – aCommerce Co. Ltd. announced today that it has closed a US$65 million Series B funding round. The company is Southeast Asia’s leading ecommerce enabler and e-distributor in four markets that enables over 260 brand clients such as Samsung, Unilever, Nestlé, L’Oreal, Philips and Mars to sell to the world’s fastest growing consumer markets.

 

The newest funding round is led by Emerald Media, a pan-Asian platform established by global investment firm KKR to fund growth investment opportunities across Asia. Participants to the round also include existing backers Blue Sky, MDI Ventures and DKSH, with North Ridge Partners advising.

 

The US$65M investment in aCommerce will be channeled into:

  1. Further augmenting the company’s brand centric tech platform that allows clients to “plug in” and distribute through an integrated network of Business-to-Consumer (“B2C”) (e.g. online brand stores, e-marketplaces like Lazada and Shopee) and Business-to-Business (“B2B”) channels, with real time data analytics;
  2. Scaling strategic partnerships within the retail ecosystem in current markets: Singapore, Indonesia, Thailand and the Philippines; and
  3. Enabling client expansion into new markets like Malaysia and Vietnam.

 

Brands going multi-channel, demanding “Business-to-All” (B2A)

 

Given the rapid growth of the B2C market and retail industry in ASEAN, more brands are looking to launch on multiple channels to reach new audiences such as B2B that include specialty retailers, resellers, business-to-governments (“B2G”), and business-to-corporate employees (“B2E”).

 

“At the beginning of the region’s adoption of online, it was enough to simply have a website,” says Paul Srivorakul, aCommerce Co-Founder and Group CEO. “Fast forward a few years later and brands are realizing in order to stay ahead of the retail game, they need to be omnipresent and data hungry to fully control all pricing and consumer touch points.”

 

“Customers want to reach their favorite brands at any time through any platform,” continues Paul. “Clients leverage our ecommerce expertise, data-driven approach and local footprint to effectively distribute their products to become business-to-all.”

 

aCommerce is the driving force behind some of the notable new B2B and B2E initiatives of global brands in ASEAN such as Samsung and L’Oreal.

 

“Our platform covers the entire customer journey online, from product sample distribution, collecting customer data to driving and attributing purchases across channels like the brand’s own webstore and the region’s top marketplaces,” added Paul. “Having a strong partner like KKR and Emerald Media with their years of investment experience in the region will provide capital and critical connections in content and demand generation across Southeast Asia, which we see a great deal of convergence in. We can provide our clients an even better level of transparency and accountability hard to find elsewhere.”

 

All eyes on Southeast Asia’s consumers

 

The region’s residents are moving to online shopping at an increasingly exponential pace, growing 32% year-on-year for the next 10 years according to research by Google and Temasek. The surge in online activities has caused giants such as JD.com, Amazon and Alibaba to expand their presence in Southeast Asia’s retail market.

 

In 2017 alone, brands such as Mars, Nestlé, and Unilever, have all established a stronger official ecommerce presence with aCommerce across the region in addition to selling through existing offline channels.

 

aCommerce is an important part of the ecosystem by enabling these companies to collect and own valuable consumer data, develop strategic partnerships with the region’s top marketplaces/retailers and access actionable data through its ecommerce market research arm, ecommerceIQ.

 

“What gives us confidence in aCommerce is the company’s highly brand centric technology platform that enables clients to simply plug in and use all operating systems, channel distribution methods and demand generation applications across the region,” said Paul Aiello, Managing Director and Co-Founder of Emerald Media. “This provides new entrants a quick way to roll out multi-channel operations in these exciting markets without building large local operations.”

 

“In four short years, aCommerce has established itself as a leader in Southeast Asia working with the world’s top brands,” says Rajesh Kamat, Managing Director and Co-Founder of Emerald Media. “We look forward to accelerating the expansion of the business as a key player in moving Southeast Asia’s retail ecosystem forward.”


RECOMMENDED ARTICLE FOR TECHWORLD


 
Aruba Modernizes Network Security to Help Businesses Reduce Risk in the Era of Mobile, Cloud and IoT
Techworld Date Posted: 23 September 2017 1:04 PM | 351 Views
Aruba, a Hewlett Packard Enterprise company (NYSE:HPE), today announced the Aruba 360 Secure Fabric, a security framework that provides 360 degrees of analytics-driven attack detection and response to help organizations reduce risk in today's.... See More
 
Aruba Modernizes Network Security to Help Businesses Reduce Risk in the Era of Mobile, Cloud and IoT
Techworld Date Posted: 1:04 PM | 351 Views
Aruba, a Hewlett Packard Enterprise company (NYSE:HPE), today announced the Aruba 360 Secure Fabric, a security framework that provides 360 degrees of analytics-driven attack detection and response to help organizations reduce risk in today's...See More

 
Kaspersky Lab and DICT Ink MoU to Develop Public Sector Cybersecurity Capability
Techworld Date Posted: 30 October 2018 5:08 PM | 33 Views
DICT & Kaspersky Lab inks MoU. Present at the signing were (from left to right) Allan S. Cabanlong, Assistant Secetary, DICT; Eliseo M. Rio Jr., Acting Secretary, DICT; Stephan Neumeier, Managing Director, Kaspersky Lab.... See More
 
Kaspersky Lab and DICT Ink MoU to Develop Public Sector Cybersecurity Capability
Techworld Date Posted: 5:08 PM | 33 Views
DICT & Kaspersky Lab inks MoU. Present at the signing were (from left to right) Allan S. Cabanlong, Assistant Secetary, DICT; Eliseo M. Rio Jr., Acting Secretary, DICT; Stephan Neumeier, Managing Director, Kaspersky Lab...See More

 
Kingston Enhances Award-Winning IronKey D300 Encrypted USB
Techworld Date Posted: 19 November 2018 3:15 PM | 249 Views
Kingston Technology, a world leader in memory products and technology solutions, has added new features to its recent Cyber Defense 2018 Global Awards winning IronKey™ D300 encrypted USB flash drive to improve device management.... See More
 
Kingston Enhances Award-Winning IronKey D300 Encrypted USB
Techworld Date Posted: 3:15 PM | 249 Views
Kingston Technology, a world leader in memory products and technology solutions, has added new features to its recent Cyber Defense 2018 Global Awards winning IronKey™ D300 encrypted USB flash drive to improve device management...See More

 
Transcend Announces New MSA450T mSATA 3D TLC SSD for Embedded Applications
Techworld Date Posted: 28 April 2018 4:47 PM | 21 Views
Transcend Information, Inc. (Transcend), a leading manufacturer of storage and multimedia products, is proud to announce the release of the MSA450T industrial solid-state drive equipped with 3D TLC NAND flash memory. The MSA450T comes.... See More
 
Transcend Announces New MSA450T mSATA 3D TLC SSD for Embedded Applications
Techworld Date Posted: 4:47 PM | 21 Views
Transcend Information, Inc. (Transcend), a leading manufacturer of storage and multimedia products, is proud to announce the release of the MSA450T industrial solid-state drive equipped with 3D TLC NAND flash memory. The MSA450T comes...See More

 
#DiscoverRealValue with realme Philippines’ New Smartphone this March
Techworld Date Posted: 1 March 2019 4:03 PM | 22 Views
Game-changer smartphone brand realme confirms bringing a new phone to the Philippine market third week of March. Similar to its predecessor the realme C1, the new phone is expected to make fans discover. See More
 
#DiscoverRealValue with realme Philippines’ New Smartphone this March
Techworld Date Posted: 4:03 PM | 22 Views
Game-changer smartphone brand realme confirms bringing a new phone to the Philippine market third week of March. Similar to its predecessor the realme C1, the new phone is expected to make fans discoverSee More

 
Mobile Malware Attacks Double in 2018, as Cybercriminals Sharpen Their Distribution Strategies
Techworld Date Posted: 8 March 2019 1:48 PM | 17 Views
Kaspersky Lab researchers have seen the number of attacks using malicious mobile software nearly double in just a year. In 2018, there were 116.5 million attacks compared to 66.4 million in 2017, with a.... See More
 
Mobile Malware Attacks Double in 2018, as Cybercriminals Sharpen Their Distribution Strategies
Techworld Date Posted: 1:48 PM | 17 Views
Kaspersky Lab researchers have seen the number of attacks using malicious mobile software nearly double in just a year. In 2018, there were 116.5 million attacks compared to 66.4 million in 2017, with a...See More

 
NVIDIA Announces GeForce GTX Destiny 2 Bundle and a Comprehensive Graphics and Performance Guide
Techworld Date Posted: 19 October 2017 2:21 PM | 309 Views
The Destiny franchise is coming to PC for the first time in history on October 24, 2017 with the upcoming release of Destiny 2, and NVIDIA has been partnering with Bungie and Activision on.... See More
 
NVIDIA Announces GeForce GTX Destiny 2 Bundle and a Comprehensive Graphics and Performance Guide
Techworld Date Posted: 2:21 PM | 309 Views
The Destiny franchise is coming to PC for the first time in history on October 24, 2017 with the upcoming release of Destiny 2, and NVIDIA has been partnering with Bungie and Activision on...See More

 
Lenovo Opens First Legion Gaming Store in PH
Techworld Date Posted: 1 March 2019 4:30 PM | 92 Views
Global innovation leader and number one PC developer Lenovo inaugurated its first ‘Legion Concept Store’ in the Philippines as part of its efforts to bring game-changing devices closer to Filipino gamers in the company’s.... See More
 
Lenovo Opens First Legion Gaming Store in PH
Techworld Date Posted: 4:30 PM | 92 Views
Global innovation leader and number one PC developer Lenovo inaugurated its first ‘Legion Concept Store’ in the Philippines as part of its efforts to bring game-changing devices closer to Filipino gamers in the company’s...See More

 
ADATA Launches the IM2S3164, an Industrial-Grade 3D NAND SSD
Techworld Date Posted: 28 February 2019 2:34 PM | 21 Views
ADATA Technology a leading manufacturer of high-performance DRAM modules, NAND Flash products, and mobile accessories has launched the IM2S3164 industrial-grade SATA III solid-state drive.. See More
 
ADATA Launches the IM2S3164, an Industrial-Grade 3D NAND SSD
Techworld Date Posted: 2:34 PM | 21 Views
ADATA Technology a leading manufacturer of high-performance DRAM modules, NAND Flash products, and mobile accessories has launched the IM2S3164 industrial-grade SATA III solid-state drive.See More

 
Realme Holds Biggest Flash Sale to Date at Shopee Brand Day
Techworld Date Posted: 9 August 2019 6:10 PM | 71 Views
Realme Holds Biggest Flash Sale to Date at Shopee Brand Day. See More
 
Realme Holds Biggest Flash Sale to Date at Shopee Brand Day
Techworld Date Posted: 6:10 PM | 71 Views
Realme Holds Biggest Flash Sale to Date at Shopee Brand DaySee More


Power by

Download Free AZ | Free Wordpress Themes