Manila, 20 November 2017 – aCommerce Co. Ltd. announced today that it has closed a US$65 million Series B funding round. The company is Southeast Asia’s leading ecommerce enabler and e-distributor in four markets that enables over 260 brand clients such as Samsung, Unilever, Nestlé, L’Oreal, Philips and Mars to sell to the world’s fastest growing consumer markets.

 

The newest funding round is led by Emerald Media, a pan-Asian platform established by global investment firm KKR to fund growth investment opportunities across Asia. Participants to the round also include existing backers Blue Sky, MDI Ventures and DKSH, with North Ridge Partners advising.

 

The US$65M investment in aCommerce will be channeled into:

  1. Further augmenting the company’s brand centric tech platform that allows clients to “plug in” and distribute through an integrated network of Business-to-Consumer (“B2C”) (e.g. online brand stores, e-marketplaces like Lazada and Shopee) and Business-to-Business (“B2B”) channels, with real time data analytics;
  2. Scaling strategic partnerships within the retail ecosystem in current markets: Singapore, Indonesia, Thailand and the Philippines; and
  3. Enabling client expansion into new markets like Malaysia and Vietnam.

 

Brands going multi-channel, demanding “Business-to-All” (B2A)

 

Given the rapid growth of the B2C market and retail industry in ASEAN, more brands are looking to launch on multiple channels to reach new audiences such as B2B that include specialty retailers, resellers, business-to-governments (“B2G”), and business-to-corporate employees (“B2E”).

 

“At the beginning of the region’s adoption of online, it was enough to simply have a website,” says Paul Srivorakul, aCommerce Co-Founder and Group CEO. “Fast forward a few years later and brands are realizing in order to stay ahead of the retail game, they need to be omnipresent and data hungry to fully control all pricing and consumer touch points.”

 

“Customers want to reach their favorite brands at any time through any platform,” continues Paul. “Clients leverage our ecommerce expertise, data-driven approach and local footprint to effectively distribute their products to become business-to-all.”

 

aCommerce is the driving force behind some of the notable new B2B and B2E initiatives of global brands in ASEAN such as Samsung and L’Oreal.

 

“Our platform covers the entire customer journey online, from product sample distribution, collecting customer data to driving and attributing purchases across channels like the brand’s own webstore and the region’s top marketplaces,” added Paul. “Having a strong partner like KKR and Emerald Media with their years of investment experience in the region will provide capital and critical connections in content and demand generation across Southeast Asia, which we see a great deal of convergence in. We can provide our clients an even better level of transparency and accountability hard to find elsewhere.”

 

All eyes on Southeast Asia’s consumers

 

The region’s residents are moving to online shopping at an increasingly exponential pace, growing 32% year-on-year for the next 10 years according to research by Google and Temasek. The surge in online activities has caused giants such as JD.com, Amazon and Alibaba to expand their presence in Southeast Asia’s retail market.

 

In 2017 alone, brands such as Mars, Nestlé, and Unilever, have all established a stronger official ecommerce presence with aCommerce across the region in addition to selling through existing offline channels.

 

aCommerce is an important part of the ecosystem by enabling these companies to collect and own valuable consumer data, develop strategic partnerships with the region’s top marketplaces/retailers and access actionable data through its ecommerce market research arm, ecommerceIQ.

 

“What gives us confidence in aCommerce is the company’s highly brand centric technology platform that enables clients to simply plug in and use all operating systems, channel distribution methods and demand generation applications across the region,” said Paul Aiello, Managing Director and Co-Founder of Emerald Media. “This provides new entrants a quick way to roll out multi-channel operations in these exciting markets without building large local operations.”

 

“In four short years, aCommerce has established itself as a leader in Southeast Asia working with the world’s top brands,” says Rajesh Kamat, Managing Director and Co-Founder of Emerald Media. “We look forward to accelerating the expansion of the business as a key player in moving Southeast Asia’s retail ecosystem forward.”


RECOMMENDED ARTICLE FOR TECHWORLD


 
ShadowPad: How Attackers Hide Backdoor in Software Used by Hundreds of Large Companies around the World
Techworld Date Posted: 17 August 2017 3:12 PM | 275 Views
Kaspersky Lab experts have discovered a backdoor planted in a server management software product used by hundreds of large businesses around the world. When activated, the backdoor allows attackers to download further malicious modules.... See More
 
ShadowPad: How Attackers Hide Backdoor in Software Used by Hundreds of Large Companies around the World
Techworld Date Posted: 3:12 PM | 275 Views
Kaspersky Lab experts have discovered a backdoor planted in a server management software product used by hundreds of large businesses around the world. When activated, the backdoor allows attackers to download further malicious modules...See More

 
Transcend Expands Its Portable SSD Lineup with 3 New Blazing-Fast USB Type-C Models
Techworld Date Posted: 26 February 2019 1:53 PM | 185 Views
Transcend Information Inc., a leading manufacturer of storage and multimedia products, has announced the release of their new series of USB Type-C portable SSDs, which include the ESD230C, ESD240C, and ESD250C. . See More
 
Transcend Expands Its Portable SSD Lineup with 3 New Blazing-Fast USB Type-C Models
Techworld Date Posted: 1:53 PM | 185 Views
Transcend Information Inc., a leading manufacturer of storage and multimedia products, has announced the release of their new series of USB Type-C portable SSDs, which include the ESD230C, ESD240C, and ESD250C. See More

 
Kingston and Authorized Partners to Bring High-Quality Storage Solutions to Philippines
Techworld Date Posted: 24 January 2019 1:25 PM | 141 Views
Kingston Technology, a world leader in memory storage products and technology solutions, today announced the launch of its authorized partner program in the Philippines. Ranked as the World’s NO.1 memory module manufacturer. See More
 
Kingston and Authorized Partners to Bring High-Quality Storage Solutions to Philippines
Techworld Date Posted: 1:25 PM | 141 Views
Kingston Technology, a world leader in memory storage products and technology solutions, today announced the launch of its authorized partner program in the Philippines. Ranked as the World’s NO.1 memory module manufacturerSee More

 
Getting Ready for the Holidays: Your Safe Online Shopping Guide
Techworld Date Posted: 21 November 2017 8:42 AM | 276 Views
  Online retailers are gearing up for the biggest shopping day of the year. With more consumers doing their holiday shopping online, additional compute resources and warehouses bulging with inventory ensure that shoppers won’t.... See More
 
Getting Ready for the Holidays: Your Safe Online Shopping Guide
Techworld Date Posted: 8:42 AM | 276 Views
  Online retailers are gearing up for the biggest shopping day of the year. With more consumers doing their holiday shopping online, additional compute resources and warehouses bulging with inventory ensure that shoppers won’t...See More

 
Mobile Malware Attacks Double in 2018, as Cybercriminals Sharpen Their Distribution Strategies
Techworld Date Posted: 8 March 2019 1:48 PM | 136 Views
Kaspersky Lab researchers have seen the number of attacks using malicious mobile software nearly double in just a year. In 2018, there were 116.5 million attacks compared to 66.4 million in 2017, with a.... See More
 
Mobile Malware Attacks Double in 2018, as Cybercriminals Sharpen Their Distribution Strategies
Techworld Date Posted: 1:48 PM | 136 Views
Kaspersky Lab researchers have seen the number of attacks using malicious mobile software nearly double in just a year. In 2018, there were 116.5 million attacks compared to 66.4 million in 2017, with a...See More

 
Experience the Perfect Match with the Nokia Perfect Pairs Promo This Love Month
Techworld Date Posted: 26 February 2018 11:02 AM | 250 Views
HMD Global, the home of Nokia phones, gives you more reasons to celebrate Love Month this year. Enjoy bonding moments and share special music with loved ones with the perfect accessory match for your.... See More
 
Experience the Perfect Match with the Nokia Perfect Pairs Promo This Love Month
Techworld Date Posted: 11:02 AM | 250 Views
HMD Global, the home of Nokia phones, gives you more reasons to celebrate Love Month this year. Enjoy bonding moments and share special music with loved ones with the perfect accessory match for your...See More

 
Providing the Brain behind Electronic Eyes
Techworld Date Posted: 18 July 2017 3:03 PM | 6907 Views
XjeraLabs relies on NVIDIA Tesla technology to deliver automated, accurate video analytics to drive business and smart city insights XjeraLabs aims to be the leading artificial intelligence (AI) video analytics company in the world. Established.... See More
 
Providing the Brain behind Electronic Eyes
Techworld Date Posted: 3:03 PM | 6907 Views
XjeraLabs relies on NVIDIA Tesla technology to deliver automated, accurate video analytics to drive business and smart city insights XjeraLabs aims to be the leading artificial intelligence (AI) video analytics company in the world. Established...See More

 
Nokia 7 Plus Wins Consumer Smartphone of the Year at EISA Awards 2018
Techworld Date Posted: 24 August 2018 4:42 PM | 199 Views
HMD Global, the home of Nokia phones, is proud to announce that the Nokia 7 Plus has been named the Consumer Smartphone of the Year by the Expert Imaging and Sound Association (EISA). The.... See More
 
Nokia 7 Plus Wins Consumer Smartphone of the Year at EISA Awards 2018
Techworld Date Posted: 4:42 PM | 199 Views
HMD Global, the home of Nokia phones, is proud to announce that the Nokia 7 Plus has been named the Consumer Smartphone of the Year by the Expert Imaging and Sound Association (EISA). The...See More

 
D-Link Partners with Grab for Free Ride Promo
Techworld Date Posted: 24 April 2019 4:18 PM | 70 Views
D-Link International Pte. Ltd., the leading global provider of networking products, recently partnered with Grab to give away free ride credits for every purchase of selected D-Link products. Every purchase of the DIR-809 Dual-Band.... See More
 
D-Link Partners with Grab for Free Ride Promo
Techworld Date Posted: 4:18 PM | 70 Views
D-Link International Pte. Ltd., the leading global provider of networking products, recently partnered with Grab to give away free ride credits for every purchase of selected D-Link products. Every purchase of the DIR-809 Dual-Band...See More

 
Power Mac Center Launches App Development Contest for Kids
Techworld Date Posted: 12 December 2018 4:13 PM | 153 Views
Apple Authorized Training Provider Power Mac Center, in collaboration with Kids Can! Innovation Camp, launches emPOWER UP! Design a Better World: App Development Challenge for kids between 10-15 years old.. See More
 
Power Mac Center Launches App Development Contest for Kids
Techworld Date Posted: 4:13 PM | 153 Views
Apple Authorized Training Provider Power Mac Center, in collaboration with Kids Can! Innovation Camp, launches emPOWER UP! Design a Better World: App Development Challenge for kids between 10-15 years old.See More


Power by

Download Free AZ | Free Wordpress Themes