HyperX, the gaming division of Kingston Technology Company, Inc. and Allied Esports, a global esports entertainment company, have announced the exclusive naming rights partnership and multiyear agreement under which Allied Esports’ global flagship property, located at the Luxor Hotel & Casino, was newly named the HyperX Esports Arena Las Vegas, the first dedicated esports venue on the Las Vegas Strip.

 

The new deal expands on an already robust partnership between Allied Esports and HyperX. Earlier this year, HyperX became the Official Peripheral and Arena Partner of the Las Vegas arena, equipping gamers with HyperX headsets, keyboards, mice and mouse pads for esports tournaments, special events and daily plays. The new HyperX Esports Arena Las Vegas opened in March 2018 and quickly became a global destination for esports fans, players, streamers, and teams. The venue has staged some of the most popular esports entertainment events and productions of the year with a variety of game genres and titles.

 

“HyperX’s commitment and dedication to all things esports has helped to propel the brand to become a favorite for professional and casual gamers, and attaining the naming rights for HyperX Esports Arena Las Vegas allows us a great opportunity to grow our audience,” said a HyperX executive. “Allied Esports is a respected esports partner for us and we look forward to announcing more successes with them.”

 

As part of the partnership, HyperX will be sponsoring events at the HyperX Esports Arena Las Vegas. From January 9 – 12 during CES 2019, HyperX is planning a variety of social and marketing activities that will include the newly announced HyperX Esports Arena Las Vegas. More information on the CES activations and other HyperX-sponsored events currently in the planning stages will be available closer to the event dates.

 

 

 

The Allied Esports Property Network currently spans ten properties in the top three esports markets across the globe: North America’s HyperX Esports Arena Las Vegas, Esports Arena Orange County, Esports Arena Oakland and Esports Truck “Big Meta”; Europe’s ELC Gaming, Esports Truck “Big Betty” and Esports Studio in Hamburg, Germany; and China’s Lianmeng Dianjing in Beijing, Lianmeng Dianjing SEG Arena in Shenzhen, Lianmeng Dianjing Tianjin Arena and Lianmeng Dianjing Gui’an Arena.

 

For more information, visit AlliedEsports.gg and follow @AlliedEsports on social media.


RECOMMENDED ARTICLE FOR ALL ABOUT GAMING


 
3DMark Port Royal Performance Soars Up to 50% with NVIDIA DLSS
All About Gaming Date Posted: 7 February 2019 9:08 AM | 280 Views
Futuremark has released a new feature test for NVIDIA Deep Learning Super Sampling (DLSS) to the 3DMark Port Royal Benchmark, the world’s first ray tracing benchmark. DLSS applies deep learning to accelerate rendering. See More
 
3DMark Port Royal Performance Soars Up to 50% with NVIDIA DLSS
All About Gaming Date Posted: 9:08 AM | 280 Views
Futuremark has released a new feature test for NVIDIA Deep Learning Super Sampling (DLSS) to the 3DMark Port Royal Benchmark, the world’s first ray tracing benchmark. DLSS applies deep learning to accelerate renderingSee More

Azriel Aurelio
A New Dawn on the Open-World Genre
All About Gaming • By: Azriel Aurelio | Date Posted: 12 July 2019 10:29 AM | 287 Views
Be at Your Gaming Prime with Far Cry New Dawn . See More
Azriel Aurelio
A New Dawn on the Open-World Genre
All About Gaming • By: Azriel Aurelio | Date Posted: 10:29 AM | 287 Views
Be at Your Gaming Prime with Far Cry New Dawn See More

 
WORLDS COLLIDE IN ACCEL WORLD VS. SWORD ART ONLINE FOR THE PLAYSTATION® 4 AND PLAYSTATION® VITA!
All About Gaming Date Posted: 14 March 2017 1:49 PM | 157 Views
Leading interactive entertainment developer and publisher BANDAI NAMCO Entertainment Asia announced ACCEL WORLD VS. SWORD ART ONLINE, a dream anime crossover between two celebrated franchises from the mind of Reki Kawahara. The crossover action.... See More
 
WORLDS COLLIDE IN ACCEL WORLD VS. SWORD ART ONLINE FOR THE PLAYSTATION® 4 AND PLAYSTATION® VITA!
All About Gaming Date Posted: 1:49 PM | 157 Views
Leading interactive entertainment developer and publisher BANDAI NAMCO Entertainment Asia announced ACCEL WORLD VS. SWORD ART ONLINE, a dream anime crossover between two celebrated franchises from the mind of Reki Kawahara. The crossover action...See More

Rafael Aquino
ARMA III is out with a (Flash) Bang! (Bohemia Interactive)
All About Gaming • By: Rafael Aquino | Date Posted: 4 August 2017 10:20 AM | 161 Views
ArmA III just got out of its box. That's right: the long-awaited sequel to the ArmA series since ArmA 2, boasting new modes, better AI, and of course, Steam compatilibity, past iterations don't stand.... See More
Rafael Aquino
ARMA III is out with a (Flash) Bang! (Bohemia Interactive)
All About Gaming • By: Rafael Aquino | Date Posted: 10:20 AM | 161 Views
ArmA III just got out of its box. That's right: the long-awaited sequel to the ArmA series since ArmA 2, boasting new modes, better AI, and of course, Steam compatilibity, past iterations don't stand...See More

Metamudkip
Too Mature to Play a Video Game?
All About Gaming • By: Metamudkip | Date Posted: 9 March 2018 11:02 AM | 158 Views
Of course, you get too “mature” for a game. They’d even tell you you’re not mature enough for one, why not the other way? Anyway, you’d see some people don’t play the same stuff.... See More
Metamudkip
Too Mature to Play a Video Game?
All About Gaming • By: Metamudkip | Date Posted: 11:02 AM | 158 Views
Of course, you get too “mature” for a game. They’d even tell you you’re not mature enough for one, why not the other way? Anyway, you’d see some people don’t play the same stuff...See More

 
Shovelware
All About Gaming Date Posted: 18 January 2017 8:48 AM | 885 Views
Shovelware. See More
 
Shovelware
All About Gaming Date Posted: 8:48 AM | 885 Views
ShovelwareSee More

Frank Emmanuel Trazo
Tiny Survivor in a Big, Dark World
All About Gaming • By: Frank Emmanuel Trazo | Date Posted: 9 September 2017 1:17 PM | 557 Views
Every child has their own fear of the unknown since they have not yet understood the world. As they grow up, those fears fade away while gaining wisdom. Despite achieving enlightenment through experiences in.... See More
Frank Emmanuel Trazo
Tiny Survivor in a Big, Dark World
All About Gaming • By: Frank Emmanuel Trazo | Date Posted: 1:17 PM | 557 Views
Every child has their own fear of the unknown since they have not yet understood the world. As they grow up, those fears fade away while gaining wisdom. Despite achieving enlightenment through experiences in...See More

Frank Emmanuel Trazo
Dark Souls in Sci-Fi
All About Gaming • By: Frank Emmanuel Trazo | Date Posted: 8 September 2017 10:20 AM | 228 Views
Hardcore action games like the Dark Souls series and Bloodborne allowed a new generation of gamers to experience what is it like to play classic games in the 80s. Classic games from arcades and.... See More
Frank Emmanuel Trazo
Dark Souls in Sci-Fi
All About Gaming • By: Frank Emmanuel Trazo | Date Posted: 10:20 AM | 228 Views
Hardcore action games like the Dark Souls series and Bloodborne allowed a new generation of gamers to experience what is it like to play classic games in the 80s. Classic games from arcades and...See More

 
NVIDIA Supercharges Record 80+ Gaming Laptop Models with Turing- Powered GTX 16-Series GPUs
All About Gaming Date Posted: 27 April 2019 9:30 AM | 196 Views
NVIDIA has introduced the GeForce® GTX® 1660 Ti and 1650 Turing-based GPUs for gaming laptops, which deliver a major jump in overall performance and power efficiency for today’s most popular games.. See More
 
NVIDIA Supercharges Record 80+ Gaming Laptop Models with Turing- Powered GTX 16-Series GPUs
All About Gaming Date Posted: 9:30 AM | 196 Views
NVIDIA has introduced the GeForce® GTX® 1660 Ti and 1650 Turing-based GPUs for gaming laptops, which deliver a major jump in overall performance and power efficiency for today’s most popular games.See More

 
Maximizing your Overdrive
All About Gaming Date Posted: 24 February 2017 10:53 AM | 625 Views
Rock Band™, by the developers at Harmonix Studios, is a tough competition in the rhythm game market. Guitar Hero and DJ Hero can’t quite catch up with the diversity and allure of the colors.... See More
 
Maximizing your Overdrive
All About Gaming Date Posted: 10:53 AM | 625 Views
Rock Band™, by the developers at Harmonix Studios, is a tough competition in the rhythm game market. Guitar Hero and DJ Hero can’t quite catch up with the diversity and allure of the colors...See More


Power by

Download Free AZ | Free Wordpress Themes