(L-R) GoDigital Marketing Director Mark Joseph Gomez, GoDigital Lead Engineer Mark Lorenz Ong, GoDigital Chief Technology Officer Roland Christian Chua Jr., GoDigital General Manager Kriza Diane Sy, and GoDigital Lead Engineer Ace Louie Eusebio proudly announced the OKTO Pay, OKTO Loyalty, and OKTO POS – GoDigital Corporation’s latest innovations that aim to serve the needs of Filipino consumers and SMEs.

 

More Filipinos are shifting to cashless payments year by year. Studies such as the Visa Consumer Payment Attitude Study 2018 highlight the growing preference of Filipino consumers for new payment methods, in particular those that guarantee safe, reliable and fast transactions. In fact, 69% of the Filipino respondents to the study are confident to go cashless for 24 hours. The Philippine Retailers Association also believes that value-adding services such as data-driven loyalty programs can help companies stand out and retain their customers.

 

As more consumers adopt e-commerce technologies and companies embrace digital transformation, ensuring a seamless customer experience becomes even more important. Brands and companies need to adapt to the fast-changing market landscape to stay relevant.

 

GoDigital Corporation, a Philippine-operated Innovation Lab that helps companies realize and experience the benefits of digital transformation, is offering another innovative solution with the launch of the new OKTO series of software solutions for consumers and businesses.

 

 

Creating low-cost digitization and higher rewards for MSMEs

 

It’s a race to quickly digitize or get left behind as businesses of all sizes and industries scramble to establish an online and digital-first presence. Filipino consumers are not just digital-first, but also mobile-first. People nowadays turn to their smartphones to find information and do business — and these small yet critical moments on their phones are crucial for any business who want to capture and retain market and wallet share.

 

In a Department of Trade and Industry (DTI) mentorship program last year, Secretary Ramon Lopez underscored the urgency for MSMEs to digitize their businesses, stressing that digital technology equalizes the playing field as it provides greater access to product and business model ideas, innovative products and processes, and market access among other benefits.

 

In the Philippines, MSMEs account for 99.6 percent of the total number of businesses in the country. They also employ 62.8 percent of the total workforce, but only account for 36.5% of GDP according to the DTI. But digitization comes at a cost and existing solutions on the market don’t often quite match the particular needs of SMEs.

 

Answering the digitization challenge

 

To stay top of mind and retain customers in an increasingly fickle digital space, SMEs need to digitize their business and enable hassle-free cashless payments alongside engaging retention programs that boost customer lifetime value.

 

GoDigital provides cost-effective digital solutions via its customizable products and modular feature sets, helping SMEs digitize while optimizing efficiency and maximizing their resources.

 

 

OKTO for cashless sales and customer retention

 

Built by GoDigital to service the needs of Filipino consumers and SMEs, OKTO is a secure and reliable platform for easy cashless payments and digital hub for loyalty and rewards programs. OKTO is an entire ecosystem where customers can easily pay, earn and redeem rewards, while SMEs benefit from a fully customizable, tailor-made solution that can easily fit their needs without stretching their resources.

 

 

OKTO has three modules, namely OKTO Pay, OKTO Loyalty, and OKTO POS. OKTO Pay is an easy-to-use digital wallet that enables cashless transactions to both the business and the consumer. OKTO Pay conveniently opens bills payment options, loading services, and e-pins purchasing to the users through the app. With the SMEs and the unbanked Filipinos in mind, GoDigital has made sure that OKTO Pay accepts cashless transactions and other services with or without an internet connection. All this made available with zero maintaining balance.

 

 

OKTO Loyalty helps SMEs create engaging rewards programs that drive customer loyalty. It’s a fast and easy way for SMEs to customize how their clients get rewarded, receive promotions and enjoy targeted benefits. OKTO Loyalty doesn’t just stop with transactional rewarding, it gives the business the power to target whom they want to reward, when they want to reward, and how they want the users to go and get the reward. OKTO Loyalty makes rewarding fun and engaging for both the business and the consumer.

 

 

OKTO POS is an all-in-one, customizable and easy-to-use POS system designed for SMEs that helps simplify and streamline inventory management, sales, and cash flow. OKTO POS allows SMEs take the next step into digitization by providing a simple POS platform complete with inventory management, cashless transactions and custom reports complete with a full-fledged back-end office giving the modern SME, whether retail or service, a complete platform that fits their budget.

 

Enabling quick and long-term wins

 

GoDigital has opened its doors in Q3 of 2016 and has continuously employed young Filipino talents from all over Manila and Bulacan. As of January 2019, after opening a beta community to one of the biggest E-sports movers last July 2018, OKTO has transitioned 120,000 users using the OKTO Pay system that was grown organically from partnerships. It is expected to ramp up once the OKTO App becomes available to download on the last week of February 2019, and loyalty becomes available as an update on the first week of March.

 

With no signs of stopping and a new lineup of products commissioned by SMEs and corporations, and over 400,000 users pending to be converted from partners into the OKTO system with estimated completion by July; 2019 is truly the time for Philippine businesses to go digital.

 


RECOMMENDED ARTICLE FOR TECHWORLD


 
Data Protection a Cornerstone of Robust Cybersecurity: Fortinet
Techworld Date Posted: 22 July 2017 2:36 PM | 332 Views
Fortinet, a global leader in high-performance cyber security solutions, urged IT leaders to take steps to protect data in their organizations in a bid to strengthen data privacy, as well as cyber security in.... See More
 
Data Protection a Cornerstone of Robust Cybersecurity: Fortinet
Techworld Date Posted: 2:36 PM | 332 Views
Fortinet, a global leader in high-performance cyber security solutions, urged IT leaders to take steps to protect data in their organizations in a bid to strengthen data privacy, as well as cyber security in...See More

 
NVIDIA Has Five Never-Before Seen Screenshots of the Upcoming PUBG Desert Map
Techworld Date Posted: 17 November 2017 11:37 AM | 257 Views
Today NVIDIA revealed five exclusive screenshots for the upcoming desert map for the wildly popular PlayerUnknown’s Battlegrounds (PUBG).. See More
 
NVIDIA Has Five Never-Before Seen Screenshots of the Upcoming PUBG Desert Map
Techworld Date Posted: 11:37 AM | 257 Views
Today NVIDIA revealed five exclusive screenshots for the upcoming desert map for the wildly popular PlayerUnknown’s Battlegrounds (PUBG).See More

 
Elevate Creativity and Collaboration with Microsoft Office 2019
Techworld Date Posted: 26 October 2018 4:06 PM | 197 Views
Premier Apple partner Power Mac Center, together with tech giant Microsoft, launched the Microsoft Office 2019 products, letting users explore advanced tools and functions excellent for creating top-notch school projects and engaging work presentations.... See More
 
Elevate Creativity and Collaboration with Microsoft Office 2019
Techworld Date Posted: 4:06 PM | 197 Views
Premier Apple partner Power Mac Center, together with tech giant Microsoft, launched the Microsoft Office 2019 products, letting users explore advanced tools and functions excellent for creating top-notch school projects and engaging work presentations...See More

PCBG Contributing Writer
Buckle Up for This Year’s E-Sports and Gaming Summit
Techworld • By: PCBG Contributing Writer | Date Posted: 26 October 2017 2:36 PM | 355 Views
The E-Sports and Gaming Summit (ESGS) 2017 is bound to grace the SMX Convention Center in Pasay City on October 27-29 (Friday-Sunday) for a no-holds barred gaming extravaganza and introduction of new local and.... See More
PCBG Contributing Writer
Buckle Up for This Year’s E-Sports and Gaming Summit
Techworld • By: PCBG Contributing Writer | Date Posted: 2:36 PM | 355 Views
The E-Sports and Gaming Summit (ESGS) 2017 is bound to grace the SMX Convention Center in Pasay City on October 27-29 (Friday-Sunday) for a no-holds barred gaming extravaganza and introduction of new local and...See More

 
Bykski Announces Real-Time Temperature Monitoring Fittings for Watercooling
Techworld Date Posted: 28 April 2018 4:33 PM | 529 Views
Bykski, professional manufacturer of computer watercooling solutions, is proud to announce the availability of its real-time temperature sensor monitor featuring HD LCD displays capable showcasing real-time information to the users. The Bykski B-TME-SE-AL and.... See More
 
Bykski Announces Real-Time Temperature Monitoring Fittings for Watercooling
Techworld Date Posted: 4:33 PM | 529 Views
Bykski, professional manufacturer of computer watercooling solutions, is proud to announce the availability of its real-time temperature sensor monitor featuring HD LCD displays capable showcasing real-time information to the users. The Bykski B-TME-SE-AL and...See More

 
Notes on Intel®’s Tick-Tock Model
Techworld Date Posted: 30 March 2017 10:59 AM | 345 Views
Though Intel has scrapped the previous “Tick-Tock” CPU production model, it is still good to note how well it has gone through the years.. See More
 
Notes on Intel®’s Tick-Tock Model
Techworld Date Posted: 10:59 AM | 345 Views
Though Intel has scrapped the previous “Tick-Tock” CPU production model, it is still good to note how well it has gone through the years.See More

 
Transcend Gives Back to Over 300 Kids with Metro World Child for the Sidewalk Sunday School Project
Techworld Date Posted: 6 October 2018 9:16 AM | 600 Views
In many cities and villages, there are children who have no control over where they were born or what extreme circumstances they were brought into; they have no way of seeing themselves out of.... See More
 
Transcend Gives Back to Over 300 Kids with Metro World Child for the Sidewalk Sunday School Project
Techworld Date Posted: 9:16 AM | 600 Views
In many cities and villages, there are children who have no control over where they were born or what extreme circumstances they were brought into; they have no way of seeing themselves out of...See More

 
Introducing New Nokia Smartphones: Delivering Pioneering Experiences across the Range and True Innovation in Imaging
Techworld Date Posted: 27 February 2019 4:12 PM | 148 Views
HMD Global, the home of Nokia phones, today announced four new Android smartphones, including the world’s first smartphone with a unique five camera array, the Nokia 9 PureView. With a dedication to delivering quality.... See More
 
Introducing New Nokia Smartphones: Delivering Pioneering Experiences across the Range and True Innovation in Imaging
Techworld Date Posted: 4:12 PM | 148 Views
HMD Global, the home of Nokia phones, today announced four new Android smartphones, including the world’s first smartphone with a unique five camera array, the Nokia 9 PureView. With a dedication to delivering quality...See More

 
Realme Philippines Is the Official Epic Sponsor of the Mobile Legends: Bang Bang Professional League Season 3
Techworld Date Posted: 16 March 2019 10:14 AM | 131 Views
Realme Philippines gears up with the Philippine’s biggest mobile gaming tournament, Mobile Legends: Bang Bang Professional League Season 3 for the most epic gaming season yet.. See More
 
Realme Philippines Is the Official Epic Sponsor of the Mobile Legends: Bang Bang Professional League Season 3
Techworld Date Posted: 10:14 AM | 131 Views
Realme Philippines gears up with the Philippine’s biggest mobile gaming tournament, Mobile Legends: Bang Bang Professional League Season 3 for the most epic gaming season yet.See More

 
White Hot Looks, White Hot Performance – CORSAIR Launches VENGEANCE RGB White DDR4
Techworld Date Posted: 27 September 2017 5:18 PM | 468 Views
CORSAIR®, a world leader in PC components, high-performance gaming hardware and enthusiast memory, today announced a new addition to its line-up of performance RGB-lit DDR4 memory, VENGEANCE RGB White. Clad in a sleek new.... See More
 
White Hot Looks, White Hot Performance – CORSAIR Launches VENGEANCE RGB White DDR4
Techworld Date Posted: 5:18 PM | 468 Views
CORSAIR®, a world leader in PC components, high-performance gaming hardware and enthusiast memory, today announced a new addition to its line-up of performance RGB-lit DDR4 memory, VENGEANCE RGB White. Clad in a sleek new...See More


Power by

Download Free AZ | Free Wordpress Themes